What’s notable is that 81% of searches on Amazon are unbranded. Online sales now comprise 29% of total mass beauty sales, up 2% from 2020. mass beauty and personal care sales rose 16% in 2021, totaling $88.7 billion, $62.8 billion of which took place in-store (a rise of 12% year-over-year) and $25.9 billion of which took place online (a 27% year-over-year rise). According to data presented by Tara James Taylor of NielsenIQ, U.S. Now let’s talk mass beauty, which is undergoing a renaissance amid an escalation in brand partnerships at Target, Walmart and other big-name retailers. China, which has followed a different growth trajectory than much of the world, experienced a 27% year-over-year jump, though NPD only tracks the market’s e-commerce. Compared to less-than-great 2020 comparables, North American prestige beauty sales were up 29% in 2021, while South America was up 63% and Europe was up 9% (the region is actually down 12% compared to 2019 figures). Taking a wider view, all markets tracked by NPD’s reporting posted growth compared to pre-pandemic times-except Europe. How each factor ascends or recedes will significantly impact the next year or so. Key factors impacting every tier of beauty and personal care include inflation, supply chains and, of course, the course of the pandemic. There are headwinds to keep in mind, despite these positive forecasts.

prestige beauty dollar sales will remain elevated above 2019 numbers through 2024, though each category will experience varying levels of success.Ĩ1% of searches on Amazon are unbranded. For instance, results in January 2021 benefited from stimulus checks, resulting in a flat year-over year comparison in January 2022. The rate of growth in 2022 is expected to slow relative to the boom of 2021. Rewind: Read our breakdown of 2020-2021 beauty sales.

Propelling this growth were the 4.7 million non-prestige beauty shoppers who have begun purchasing in the prestige category.

was up 10% compared to pre-pandemic levels. beauty markets were up 2% compared to 2019, while the remaining U.S. prestige beauty sales in 2021 grew 30% year-over-year, totaling $22.3 billion, compared to $20.9 billion in pre-pandemic 2019, per data presented by Larissa Jensen of NPD at CEW’s annual “ State of the Beauty Industry Report.”* The top 10 U.S. First, let’s start on the prestige side of the beauty business.

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